The Future of Chrysler.
As seen by Charles Ribakoff, President, The Harr Motor Companies
I have a pretty vested interest in the Chrysler Corporation not doing the funky chicken and going belly up (if that is not mixing metaphors). I like to eat pretty often, and my kids need new shoes, too. So I was interested to be on a conference call with Jim Press, the co-president of Chrysler, last Friday.
To me, being a co-president would be about as graceful as being a Siamese twin, but that may be one of the reasons I was not offered the job. I have known Jim (although I should point out he would only all me Charles if he was reading my name badge) since his previous job as head of Toyota USA, and the first white guy ever to be on Toyota’s board. He has probably the best marketing mind in the industry, and a good part of my interest in expanding our Dodge business to include Chrysler and Jeep last year was his taking the job at Chrysler (which as used here means Chrysler, Jeep and Dodge., which us too long to type). The purpose of the call was to fill dealers in ...